20×20 is about creating a cultural shift in our perception of girls and women in sport. By increasing visibility of women’s sport it will become a greater part of who we are and what we follow. There is already so much to celebrate when it comes to women’s sport in Ireland, but there isn’t enough noise. The initiative seeks to change the subliminal bias in the Irish psyche that exists around girls and boys, or women and men, when it comes to sport. The name of the initiative is shorthand for 20% by 2020, these are the targets we have set:
- 20% more media coverage of women in sport by the end of 2020
- 20% more female participation whether at player, coach, referee or administration level by the end of 2020
- 20% more attendance at women’s games and events by the end of 2020
This isn’t a ‘women for women’ initiative, it’s ‘all of society for all of society’. If sport is good, which we know it to be, then more sport is better. If we all play, we all win. 20×20 is asking all sections of Irish society to show their stripes and pledge one small action to increase the visibility of women’s sport in Ireland because if she can’t see it, she can’t be it. Jump to our ‘Show Your Stripes’ page to find out how.
The 20×20 concept was originated and developed by Along Came A Spider, passionate about creating ideas with purpose. We partnered with The Federation Of Irish Sport and, with its support, all of Ireland’s leading sporting organisations have come together to pledge their active participation in the initiative.