20×20 is asking Irish society to show their stripes by doing something that can increase visibility of girls’ and women’s sport. For sports clubs, schools, gyms and universities it could be pledging to create greater parity and more opportunities for girls to get involved. For the media, it could be pledging to increase visibility of female athletes and their competitions. For athletes it could be lending support with coaching or sports fans pledging to attend more women’s games and events. And, crucially, for parents to be aware of how they can encourage their daughters.


20×20 has the full support of the Federation of Irish Sport and Ireland’s National Governing Bodies and Local Sports Partnerships. What it needs is for you to show your stripes by pledging to do at least one thing to help get us there. To share your pledge idea to make women in sport a greater part of who we are, please visit 20×20 Instagram, Facebook and Twitter. You can also show your support by putting the two stripes on both cheeks and post online using #20×20, #ShowYourStripes and #CantSeeCantBe online.


By all coming together we can shift our cultural perception of women’s sport and make it a greater part of who we are and what we follow.

20×20 has three measurable targets to hit by the end of 2020:

  • A 20% increase in media coverage of women in sport
  • A 20% increase in female participation at all levels of sport and physical activity
  • A 20% increase in attendance at women’s games and events
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