WHAT WE’RE DOING
20×20 was about creating a cultural shift in our perception of girls and women in sport. There was so much to celebrate when it comes to women’s sport in Ireland, but there wasn’t enough noise.
20×20 had three targets to reach by the end of 2020:
- 20% more media coverage of women in sport
- 20% more female participation at player, coach, referee & administrative level
- 20% more attendance at women’s games and events
The 20×20 concept was originated and developed by Sarah Colgan and Heather Thornton and driven by their agency, Along Came A Spider, together with the Federation of Irish Sport, all of Ireland’s leading sporting organisations have come together to pledge their active participation in and support of 20×20.
If we all play, we all win.
20×20 is about creating a more inclusive, healthier Ireland – it’s not a ‘women for women’ initiative; it’s ‘all of society for all of society’. We asked all sections of Irish society to Show Your Stripes and pledge one small action to support women and girls in sport and physical activity in Ireland